The Best Mission Hydroactive Max Large Cooling Towel

The Mission Athletecare HydroActive Max Large Cooling Power Towel – 11″ x 33″ now has 30% greater cooling power and is the fastest cooling towel on the market. Using the towel is simple, just soak in water, wring it out and snap three times to instantly cool to 30 degrees below average body temperature. The towel then stays cool for up to 2 hours while wet, and to reactivate just re-soak and re-snap.When activated, the soft, ultra-breathable fabric cools down to 30 degrees below your average body temperature and provides a cooling effect for up to 2 hoursJust wet, wring and snap to activate the towel proprietary cooling technologyRe-wet and re-snap when the cooling effect wears off as often as necessary to stay coolCooling technology works by absorbing moisture and perspiration into the fabric core where the unique radiator-like fiber construction circulates water molecules and regulates the rate of evaporation to create a prolonged cooling effectAllows the athlete to redirect their energy towards maximizing performanceOriginally engineered for elite athletes to help them keep cool during high-intensity training or competitionWater-activated HydroActive Max cooling technology combines with soft, cool-touch fabric to deliver 30% greater cooling powerChemical-free, reusable and machine washableOur permanent technology is incorporated at the fiber level and will never wash outUPF 50 protection against the harmful rays of the sunDimensions: 11″ x 33″Fabric: Solid Fabric Content: 61% Polyester 30% Nylon 9% Spandex, Pattern Fabric Content: 83% Poly 9% Nylon 8% Spandex

The Mission Enduracool Techknit Towel is our premium lightweight cooling towel designed to cool you down, not slow you down! Engineered for elite athletes so they could keep cool and recover during training or competition, but suitable for anyone and any activity. Bring the cool with you wherever you go to stay refreshed when the temperatures rise. When activated, the ultra-stretchy breathable fabric cools down to 30 degrees below your average body temperature. Just wet, wring and snap, and the chemical-free towel will instantly begin to cool, and stay cool for up to 2 hours with the ability to reactivate. The soft mesh machine washable fabric provides you with years of reliable use. Don’t let the heat stop you from going outside or interfere with your workout. Keep cool no matter the condition with the premium Techknit Cooling Towel. How it works: The thermoregulating technology inside the Techknit Cooling Towel works by absorbing moisture and perspiration in the fabric where the unique fibers circulate water molecules, and regulates the rate of evaporation to create a prolonged cooling effect. The durable and soft towel will cool to about 30 degrees below your average body temperature and last up to 2 hours. The towel can easily be reactivated when the cool feel goes away. As long as the towel is damp and has airflow, it will remain cool and keep you comfortable.

The Mission EnduraCool Instant Cooling Towel is made from a proprietary performance fabric that instantly cools when wet, wrung out and then snapped in the air to activate the cooling properties. The high-performance, multi-yarn fiber absorbs moisture and perspiration into the fabric core where the unique radiator-like fiber construction circulates water molecules and regulates the rate of evaporation to create a prolonged cooling effect.

The MISSION Premium Cooling Towel is engineered to allow you to stay active and comfortable longer when heat might otherwise slow you down or deter you altogether from enjoying the outdoors. In under 30 seconds, it cools to 30 degrees below average body temperature in 3 easy steps: Wet it, Wring it out and Snap it. MISSION products are chemical free, making them reusable and washable as they are made of proprietary performance fabric with cooling technology that enhances the natural process of evaporation, and the Premium stretch knit fabric is our lightest weight fabric for optimal comfort. Consider using it for sports or DIY work in the sun to leisurely gardening projects and lounging at the beach. Cool More. Do More

Product Description

The Mission HydroActive Original Cooling Towel was initially engineered for elite athletes to help them keep cool during high-intensity training or competition. By helping to maintain an optimal core body temperature, it allows the athlete to redirect their energy towards maximizing performance. When activated, the soft, durable fabric cools down to 30 degrees below your average body temperature and provides a cooling effect for up to 2 hours. Just wet, wring and snap to activate the towel’s proprietary cooling technology. Re-wet and re-snap when the cooling effect wears off as often as necessary to stay cool as long as you need. The proprietary cooling technology works by absorbing moisture and perspiration into the fabric core where the unique radiator-like fiber construction circulates water molecules and regulates the rate of evaporation to create a prolonged cooling effect.

From the Manufacturer

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MISSION Athletes

We’ve changed the game by working directly with world-class athletes and scientists. Mission cooling accessories were engineered for elite athletes to help them keep cool during high-intensity training or competition. OUR MISSION: pioneer thermoregulation innovations to maximize athletic performance and safety.

MISSION Thermoregulation

Athletes never quit. You use up to 80% of metabolic energy on maintaining optimal core body temperature, and you know the critical importance of thermoregulation. The new HydroActive Max cooling technology delivers 30% more cooling power, keeping you cool and comfortable so you can focus on beating your personal best

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Wet-It

To activate the cooling technology first SOAK your Mission HydroActive Original Microfiber Large Cooling Towel thoroughly in water

Wring-It

Next, wring out the excess moisture from your Mission HydroActive Original Microfiber Large Cooling Towel

Snap-It

Finally, snap your Mission HydroActive Original Microfiber Large Cooling Towel three times. Cools instantly to 30 degrees below average body temperature and stays cool for up to 2 hours when wet. To reactivate, simply re-soak and re-snap

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MISSION Driven

Mission HydroActive Cooling Accessories were originally engineered for athletes to help them keep cool during high-intensity training or competition. These best in class performance accessories are for everyone from elite athletes to weekend warriors looking for that extra edge to improve their performance at every level. Lab tested, field proven.

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About the Startup

Describe your product in 3 words.

Sport. Style. Science.

How did you come up with the idea for this product?

At MISSION, we’re innovative problem-solvers for athletes. We listen to athletes and active individuals at every level of play, and they’ve all said the same thing – they want Apparel with REAL temperature management and BETTER odor control, without compromising style and comfort. We’re the leaders in temperature management technologies. With over 20 of the world’s greatest athletes as our co-founders and partners, working alongside the world’s leading experts on temperature and textile technologies, we design, develop and produce superior Thermoregulation Apparel. Today’s technologies are light-years ahead of where they were 5, 10 or 20 years ago when “wicking” was the all the rage. With micro-particles, we can remove moisture (not just move it around like wicking), capture and remove odor (not let it fester in the garment), and keep the technology working for the life of the garment (not just through a few rounds in the washing machine). Bottom line, today’s athletes and active individuals deserve better, stronger and superior technologies, and MISSION delivers just that!

What makes your product special?

“Patented. Proprietary. Permanent.” As the pioneer of Thermoregulation, MISSION solves temperature-control problems. First, ALL our products have patented and/or proprietary technologies PERMANENTLY embedded in the fiber. It NEVER washes out! The vast majority of sports brands don’t disclose that their temperature-control technology is temporary and washes out after a few washes, ultimately quitting on you. We don’t quit! Ever! Second, our technologies are truly superior. Our new MISSION VaporActive Alpha Shirt powered by 37.5 is clinically proven to dry 5 TIMES FASTER than the leading performance shirt. Third, the rest of the market STINKS. Literally. Athletes and active individuals complained to us that the other brands don’t have sufficient odor control. So WE DO! We infused our fibers with active particles that capture odor and release them in the washing machine. Put simply, we don’t stink! MISSION fuses Sports, Science and Style to deliver on every level.

What has been the best part of your startup experience?

Building a brand that stands for something greater than its individual parts. MISSION is a “blended-value” company that focuses on “doing well while doing good”. We care as much about delivering game-changing innovations to disrupt the market as we do about giving back and inspiring the next generation of athletes to give back to their communities now. We chose our name because we’re on a MISSION to deliver the world’s best product for temperature control, and make a difference along the way. MISSION athletes stand for the same principles. MISSION Co-Founders Serena Williams, Dwyane Wade, Carli Lloyd and David Villa are equal parts innovation and giveback. They fuel us to be the best in our sport of business.

Feel cool in this multi-functional performance fabric. The Enduracool Multi-Cool is made from a proprietary performance fabric that instantly cools when soaked with water, wrung out, and then snapped in the air to activate the cooling properties. Designed to be functional and versatile, the Multi-Cool can be worn in over 12 different ways to help you keep cool, and protect yourself from the sun’s harmful rays. The proprietary technology works by absorbing moisture and perspiration into the fabric core where the unique radiator-like fiber construction circulates water molecules and regulates the rate of evaporation to create a prolonged cooling effect.

The Mission Enduracool Techknit Towel is our premium lightweight cooling towel designed to cool you down, not slow you down! Engineered for elite athletes so they could keep cool and recover during training or competition, but suitable for anyone and any activity. Bring the cool with you wherever you go to stay refreshed when the temperatures rise. When activated, the ultra-stretchy breathable fabric cools down to 30 degrees below your average body temperature. Just wet, wring and snap, and the chemical-free towel will instantly begin to cool, and stay cool for up to 2 hours with the ability to reactivate. The soft mesh machine washable fabric provides you with years of reliable use. Don’t let the heat stop you from going outside or interfere with your workout. Keep cool no matter the condition with the premium Techknit Cooling Towel. How it works: The thermoregulating technology inside the Techknit Cooling Towel works by absorbing moisture and perspiration in the fabric where the unique fibers circulate water molecules, and regulates the rate of evaporation to create a prolonged cooling effect. The durable and soft towel will cool to about 30 degrees below your average body temperature and last up to 2 hours. The towel can easily be reactivated when the cool feel goes away. As long as the towel is damp and has airflow, it will remain cool and keep you comfortable.

The MISSION Max Plus Cooling towel has even 30% greater cooling power than our Original Cooling Towels. It is engineered to allow you to stay active and comfortable longer when heat might otherwise slow you down or deter you altogether from enjoying the outdoors. In under 30 seconds it cools to 30 degrees below average body temperature in 3 easy steps: Wet it, Wring it out and Snap it. MISSION products are chemical free, reusable and washable, and made of proprietary performance fabric with cooling technology that enhances the natural process of evaporation. Consider using it for sports like yoga, golf or running, DIY work in the sun, leisurely gardening projects, and lounging at the beach. Cool More. Do More.